![]() Once Spotify has a gatekeeping power over distribution, it can eliminate the open standard rival RSS, and control which podcasts get access to listeners. I’m asked on fun weird podcasts all the time podcasting feels like the web prior to the roll-up of power by Google and Facebook, with a lot of new voices, some very successful and most marginal, but quite authentic.įirst, Spotify is gaining power over podcast distribution by forcing customers to use its app to listen to must-have content, by either buying production directly or striking exclusive deals, as it did with Rogan. As the web used to be, today podcasting is an open market, with advertising, podcasting, and distribution mostly separated from one another.ĭistribution happens through an open standard called RSS, and there’s very little behavioral ad targeting. To explain Spotify’s strategy, I analogized the current podcast market to the web in the mid-2000s. PT exclusively on Peacock in the United States and on WWE Network everywhere else.Back in February, after Spotify bought the podcast production company of Bill Simmons with its bevy of popular content, I wrote up how Spotify is trying to monopolize the podcasting market. 21, marking the first time the annual event has been held at an NFL stadium. After returning to live event touring in July, SummerSlam will take place from Allegiant Stadium in Las Vegas this Saturday, Aug. WWE has a substantial social reach with more than 1 billion social media followers across all platforms. With a presence in 178 markets, and 2.9 million podcast titles, it has transformed the way people access and enjoy music and podcasts. Today, Spotify is the world’s most popular audio streaming subscription service with a community of more than 365 million Monthly Active Users and 165 million Premium Subscribers. With The Ringer-WWE partnership, Spotify continues to deliver against its goal to become the world’s leading audio platform. In 2020, Spotify acquired The Ringer, a leading creator of sports, entertainment and pop culture content founded by Bill Simmons in 2016. “We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.” “Bill and his team at The Ringer consistently find ways to create premium content that drives conversation and appeals to fans of sports, entertainment and pop culture,” said Nick Khan, WWE President & Chief Revenue Officer. “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.” “The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,” said Bill Simmons, Founder of The Ringer. This includes new episodes of The Ringer Wrestling Show with David Shoemaker, Evan Mack making his Ringer debut, and Spotify Greenroom live conversations. On site, there will be a co-branded footprint in the MGM Grand where fans will have the chance to get free Ringer/WWE SummerSlam merch and a photo opportunity. To kick off the partnership, The Ringer will be on-site in Las Vegas leading into WWE’s biggest event of 2021, SummerSlam, taking place this Saturday, August 21. Utilizing Spotify Greenroom, hosts will be going live after every major WWE pay-per-view event with the final rooms becoming podcasts for The Ringer Wrestling Show. Together, The Ringer and WWE will collaborate on new original podcast series, including a series from WWE personality Evan Mack, MackMania, and a narrative series produced by Bill Simmons. The current feed for the The Masked Man Show hosted by David Shoemaker and Kaz, will rebrand to The Ringer Wrestling Show and will continue on that feed, alongside new programming from WWE personalities. The Ringer will be expanding its existing wrestling coverage. As part of the deal, The Ringer and WWE will also collaborate to develop new, original audio content exclusively for the Spotify platform and Ringer website. In addition, existing WWE audio programming, which offers a unique look at the world of WWE both in the ring and beyond, will become available exclusively on Spotify. Aug– The Ringer, a Spotify Studio, and WWE will launch an exclusive audio network as part of a multi-year audio content partnership, the companies announced today.
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